As independent research institute, we are always in a position to choose the research partner we feel is best suited for providing the highest level of quality in the execution of each particular study.

National and international

We conduct research in Sweden and internationally. For research abroad we cooperate with local research institutes through our network.


Our experience ranges across a wide variety of sectors, including communications and advertising, FMCG, energy, B2B, public service, media, the service sector, telecom/IT, automotive and retail.

The company was founded by Max Schori who has been working as a moderator and consultant in qualitative market research since the late 1990s.


We want to act in accordance with sound business principles, sustainable development and taking into account individuals' equal value.

Our own position

Position Research & Consulting AB is a qualitative market research institute based in the rapidly developing Copenhagen Southern Sweden region.